Ownership & Syndicates · 8 September 2026
What happened?
Old Gold Racing chairman George Waud has announced that he will fund travel and accommodation for 100 members connected with the syndicate to support Maltese Cross at the Prix de l’Arc de Triomphe in Paris. Maltese Cross is expected to head to Longchamp rather than the St Leger. Places are being made available to syndicate members, with additional public participation promoted through Old Gold Racing.
Why does it matter?
Shared ownership is often marketed around access to a horse, but this initiative develops the proposition into a memorable collective experience. It shows how ownership businesses can strengthen loyalty by connecting sporting performance, travel, community and recognition. For an industry seeking new owners, the experience surrounding a horse can be as important as the percentage formally owned.
Who should care?
Syndicate operators, prospective owners, racecourses, trainers, commercial sponsors and organisations trying to broaden racing participation should examine the model. Existing and prospective members will also want clarity about eligibility, allocation of places and what is included.
What is likely to happen next?
The initiative should generate considerable attention around Maltese Cross and Old Gold Racing before the Arc. Its longer-term value will depend on whether the experience improves member retention, recommendations and future participation. Other syndicates may explore similarly distinctive benefits, although any offer must remain transparent and financially sustainable.
Sources: At The Races: Waud to fund Arc trip for 100 Old Gold Racing owners; Old Gold Racing announcement.
Thoroughbred.Global editorial note: source material has been summarised independently. Confirmed information is separated from interpretation and forward-looking analysis.